Transforming Women’s Livelihoods through technology
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CIRCLE Impact
THE CIRCLE STORY
CIRCLE’s journey began at Sadaffe Abid’s dining table.
Sadaffe, the founder and CEO, had a clear vision. She wanted to create opportunities for women and help drive Pakistan’s economic prosperity. With one of the lowest female labor participation rates in South Asia, this mission was critical.
CIRCLE’s headquarters were initially based in Karachi, but as the organization grew and expanded its reach, the head office has now moved to Lahore – a new chapter in a journey that continues to empower women across Pakistan.
CIRCLE’s efforts didn’t go unnoticed. The organization's tech-focused approach was recognized by the "Microsoft for Startups" program. This was a proud milestone during the challenging days of the COVID-19 pandemic. It confirmed what Sadaffe and her team had always believed; innovative solutions can break barriers for women.
But the story doesn’t end with recognition. CIRCLE is driven by its people, over 60% of its board members and 80% of its team comprise women. These women are the backbone of an ecosystem that supports other women from all walks of life. Through CIRCLE’s programs, women receive essential training in digital literacy, financial management, social media marketing, digital safety, and more. The goal is to turn women from low-income backgrounds into economic leaders. This creates long-lasting change not only for themselves but also for their families.
OUR VERTICLES

Entrepreneurship

Work Readiness

Digital Literacy &
Inclusion

Financial Literacy & Inclusion
UN SDGs, WE FOCUS ON








CIRCLE PARTNERS & SUPPORTERS








CEO’s MESSAGE
" When women grow, we all win."
As the CEO of CIRCLE, I am proud to lead an organization that is transforming lives. Our work focuses on empowering women through technology that paves the path to financial independence. Every day, I see the determination and strength of women who strive for a better future.
It is important to recognize the undiscovered potential of women in Pakistan. Many possess incredible skills and talents that can drive change. My goal is to provide these women with the resources they need to succeed. We aim to foster an environment where women can grow and thrive.
Together, we are building a community that believes in the power of women. Our programs are designed to offer practical skills that lead to real opportunities. I am committed to ensuring that every woman feels supported on her journey.
With each success story, we inspire others to join our movement. Let’s continue to break barriers and create a smooth path for women everywhere. The future is bright when women are empowered, and I am honored to be part of this journey.

