CIRCLE started with the mission of working towards women’s empowerment and leadership development through advocacy, research, technology and innovative entrepreneurship labs, and leadership programs to grow women in leadership roles. CIRCLE provides digital skills from basic digital literacy for women at grassroots level to coding, digital marketing and more.

As Pakistan ranks 151 out of 153 countries on the Global Gender Gap Index according to the World Economic Forum 2020 and the formal female labor force participation is only 25%.

CIRCLE is making effort to bridge Global Gender Gap Index and inspiring women to build their capacities through digital skills, mentorship, and work readiness and to enhance women participation in economy.
CIRCLE works towards achieving Sustainable Development Goals, especially SDG 5 and SDG 8.
CIRCLE was created by three women across globe in different sectors of the leadership development field.
We belong to radically different backgrounds: a Pakistani social entrepreneur, a European coaching professional,
and an American leadership-learning specialist.
We bring over 50 years of leadership development experience to our work. We apply our unique knowledge and
experience in ways that transform women’s ability to make progress. We bring the global cultural competence
that is essential to today’s businesses.
Sadaffe Abid is the former CEO of the Kashf Foundation, one of Forbes Top 50 microfinance institutions.

Sadaffe has worked with the Atlantic Council, six Fortune 500 companies, DP World, Dubai Holding, and the Sharjah Business Women’s Council. She conducts leadership development training for Middle East North Africa (MENA), consults to the International Finance Corporation (IFC), and represents Mercy Corps in the Gulf. Her work is profiled in Nicholas Kristoff’s book, Half the Sky, and Isobel Coleman’s book, Paradise Beneath Her Feet: How Women are Transforming the Middle East. She is on the board of National Bank of Pakistan, Pakistan Microfinance Network and Indus Earth. She is also an adviser to Dell Women Entrepreneurship Network (DWEN). She completed her Masters at the Harvard Kennedy School, Advanced Management Program at INSEAD and her B.A. at Mount Holyoke College. She is a recipient of the Mount Holyoke Alumni Achievement Award

Oriane Kets de Vries is the Managing Director of the Kets de Vries Institute (KDVI) where she implements leadership programs for top executive teams.

 Oriane is also a practising, certified coach providing individual and group coaching for executives in an organizational context and individually. Her clients include INSEAD, CEDEP, ESCP, ESMT, the Cambridge Judge School of Business, and Oxford Saïd Business School. Oriane received an E  xecutive M.A. in Coaching & Consulting for Change and an M.B.A. from INSEAD. She also received a B.A. from Columbia University and a Diploma of Fine Arts from the Nyckelvikskolan in Stockholm. Oriane lives in London and has two daughters.

Kelly Rappuchi brings adaptive leadership to organizations through innovative learning design, curriculum strategy, and case-in-point facilitation.

Kelly’s career began at Amnesty International where she co-led their global media campaign on the Universal Declaration of Human Rights. She was a staff editor for two presidents of Harvard and a teaching fellow at two of Harvard’s graduate schools. She has implemented provocative learning programs for millennials through senior leader audiences with companies such as Fidelity Investments, Hewlett-Packard, Raytheon, Deutsche Bank (AG), and Jack Morton Worldwide. Kelly received an Ed.M. from Harvard University and a B.A. from the University of Pennsylvania. She lived in Paris and now lives near Asheville, North Carolina.

Seema Jaffer is the CEO of Bond Advertising.

Her background consists of Socio-economic Development with an expertise in Communications. Jaffer has been a lecturer at many various educational institutions and has also served as Council Member for the Marketing Association of Pakistan, & Special Olympics Pakistan. Seema has served as a juror for Communication Design & Media Studies theses at the IVSAA, Szabist, Habib University as well as juror for She Loves Tech & Nest Startup Women’s’ Weekend. Jaffer is also a member of the Karachi Biennale 19 Committee and the Executive Committee of the Pakistan Advertising Association (PAA) & on the Organizing Committee for ADASIA Lahore 2019.Jaffer went to Mount Holyoke College, USA and pursued politics, economics, literature, film.

Poru Sidhwa is the Chief Human Resources Officer at Telenor Microfinance Bank Limited.

She is also a Board Member and Chairperson Human Resource Committee at Fauji Fertilizer Bin Qasim Ltd. Sidhwa is an experienced, motivated professional with 34 years of diversified experience in the financial sector ranging from Credit, Risk, Finance to Human Resources. She has a proven record of change management and building new teams.She is a senior banker with proven ability to work with cross-functional product / regional teams.

Kamal Siddiqui is the Director at CEJ, IBA.

Prior to this he worked at Express Tribune where he supervised four print editions and the online edition. Before joining The Express Tribune, Siddiqi worked as an editor at The News for four years. He has also worked at Dawn, Dow Jones Newswires and Asia Times in various editorial positions. In addition, Siddiqi has taught at the University of Karachi, and Monash University in Melbourne, Australia. He is the author of The Internet Journalist and editor of Journos on Journalism.

Siddiqi earned a Master’s degree in Mass Communication from the University of Karachi and another Master’s in Media Studies from the London School of Economics.

Syed Mohsin Ahmed is the Chief Executive Officer of the Pakistan Microfinance Network (PMN).

Ahmed is a qualified Management Accountant; he has taken executive courses on leadership from the Harvard Business School, a Financial Risk Management course by the Citi Foundation and Women World Banking and a diploma course on Microfinance at the Microfinance Training Program in Boulder, Colorado. Ahmed was involved in developing a strategy for growth with the State Bank of Pakistan (The central Bank) that was approved by the Prime Minister of Pakistan. Ahmed has also been involved in the development of micro insurance strategy with SECP, highlighted issues around risk management and worked with the PMN team and the stakeholders for the establishment of MF Credit Bureau, Disaster Management Fund and Responsible Finance Initiative.

Amna Waheed Khalid is the Executive Advisor Grants & Community Development Unit at The Citizens Foundation (TCF).

Khalid previously worked as Corporate Credit Manager, Corporate Relationship Manager at ABN AMRO Bank N.V. She is skilled at Financial Modeling, Marketing, Nonprofits, Community Outreach, Customer Service, Strategic Planning and Capacity Building. 

Khalid got her Bachelors in Science from The Wharton School and her master’s degree from Lahore University of Management Sciences.

Sumbul Babar is a Counsellor/Mathematics Coordinator with extensive experience in teaching, coordinating and counselling.

She is a Member of math association of Pakistan (MAP) and Science association of Pakistan (SAP).She is presently teaching mathematics in Beacon house School System. 


Develop the leadership capacity of women through workshops, fellowships and mentoring


Advance entrepreneurship and innovation efforts by up-skilling the youth and women to leverage tech

Achieve equal representation of women through advocacy building partnerships advancing the gender equity conversation.


The rationale behind choosing the name of our Foundation “CIRCLE” is that circle is the most timeless, multifaceted and universal shape in the universe. It symbolizes strength, bond, convergence firmness and fluidity. Whenever we call “CIRCLE”, we emphasize our goals with more zeal. It is an icon of progress, knowledge, and empowerment for women across Pakistan that CIRCLE is striving to achieve. In addition, we believe that women engaged in trusted, progressive and strategic circles achieve high aims individually and collectively.